
AI and Internationalization: The Drivers of Colombian Entrepreneurship
- Posted by Colombia
- On Tuesday June 17th, 2025
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The Colombian entrepreneurial ecosystem reached 2,126 startups in 2024, a growth of 24% over the previous year. This is revealed in the ‘Colombia Tech Report’, which highlights the country’s dynamism and its capacity to promote high-impact technological solutions thanks to aspects such as artificial intelligence and internationalization.
Colombia has established itself as one of the most prominent countries in Latin America in the field of entrepreneurship. Its ecosystem fosters the creation of technology companies with the potential for regional and global expansion. This trend, which has been evident for several years, continued in 2024: the country reached a total of 2,126 startups, representing a 24% increase over the previous year. This is according to the ‘Colombia Tech Report 2024’, a benchmark report presented at BBVA’s offices in Colombia, which analyzes the evolution of the Colombian entrepreneurial ecosystem.
According to the report, Colombia ranks third in Latin America in terms of capital raising. While Brazil accounts for almost half of regional investment (47.4%) and leads in the number of deals with 353, indicating a more mature and diversified market, Mexico and Colombia stand out for their efficiency in capital usage. Specifically, although Colombia registered only 104 agreements, it managed to capture 12% of total investment, demonstrating an ecosystem with great potential.
On the other hand, progress in entrepreneurship in Colombia has contributed to enhancing the country’s international projection. In fact, according to the Global Startup Ecosystem Index 2025, Colombia has moved up for the fourth consecutive year and, after climbing two positions compared to the previous year, it is now ranked 36th in the world ranking of entrepreneurial ecosystems.
Specifically, in 2024, Bogotá registered 1,074 new companies, representing an increase of 12% over the previous year. This growth highlights the importance of the capital as one of the main centers of technological entrepreneurship in the country, marked by maturity and specialization. In addition, 89% of the capital raised by Colombian startups in the last year came from companies based in Bogotá.
However, entrepreneurship is not limited to the capital. Medellín is positioned as a rising ecosystem, accounting for 6.2% of capital raised in Colombia in 2024. In particular, the city stands out for its focus on the healthtech sector, an aspect that reflects the importance of having a strong medical infrastructure and universities with outstanding programs in biomedicine.
In terms of the development stages of Colombian startups, 80% are still in their early years. This represents both a challenge and a great opportunity. Colombia is characterized by a young and constantly evolving ecosystem, where more than 50% of startups have not yet received external investment, either because they opt for their own financing models or they are still in search of capital. At the moment, the ecosystem is working to consolidate new business models and accompany them in their growth to reach the next stage.
There is a common factor that cuts across all sectors and that, as seen globally in 2024, also left its mark in Colombia: artificial intelligence. According to a study by the German software company SAP, Colombia is among the three Latin American countries that are investing the most in this technology. In addition, 69% of companies anticipate a significant impact of AI on their industry and 54% plan to increase their investment in these solutions throughout 2025. In this context, according to the ‘Colombia Tech Report’, AI played a leading role in fundraising by startups around the world, especially those with business models based on software as a service (SaaS): these companies managed to attract venture capital investments totaling 61 billion dollars (around 56 billion euros).
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